Clearly the ‘vintage commercial design’ thing must be making big bucks for Australia Post, because AP have gone back to the well, or in this case, the jam tin, once more. I’m not judging. I’ve made my love of the retro vein pretty clear in the past.
About a month ago (when I was a tad too busy to blog about it), Aussie Post released this lovely set featuring jam labels from ye olden days, depicting a diversity in development, location and the companies involved.
What arrests my attention in this set is the bold use of perspective. Those jam tins sit right fat in the viewer’s face, threatening to burst off the stamp and cover us in their delicious, fruity goodness. It’s a fantastic way to pay tribute to the colour and vibrancy of the original designers’ work.
What’s your favourite? For mine, it’d a close-run thing between the Melray and the Peacock’s. I’d probably have to go with the Peacock’s, partly because I love apricot jam, but mainly because “Peacock’s”. For more details on the specifics of each label, you can hit up the Australia Post Collectables website.
Given recent form, I can only assume Aussie Post is going to keep churning out vintage shit on its stamps. What do you reckon will be next? My money is on biscuit tins.
Now if you don’t mind, I’m off to the kitchen. For some reason I have a massive craving for toast.